WEEK 10 EOC: WHAT CHANNELS ARE YOU GOING TO DO TO GET YOUR PRODUCT NOTICED?

WEEK 10 EOC: WHAT CHANNELS ARE YOU GOING TO DO TO GET YOUR PRODUCT NOTICED?

My focus will be on make my product noticed to the consumer, I will be using the most competitive areas of the technology, and some traditional methods that can still be very effective by our time's society TV Ads, billboards and celebrities magazine for older generations. Ads in all kind of sports areas will be a very good source to keep the attention of customer on their 30ths. Apps- Advertising like you-tube, facebook, snap-chat, computer or cell phone and other devices will be very effective to tool to young consumers and people that are very connected to social- media.

 I really want to have special attention in the area I will be promoting my product and focus on what kind advertising will work the best with my target market.

1. Improving the Effectiveness of Your Website, You've likely invested a great deal into making sure your website does the best possible job it can do at converting prospects into the customers. If you if you haven't had a wedsite audit done, now is the perfect opportunity to do so.

2. Improving the Effectiveness of Your Email Communications.
There's probably nothing worse in the world of customer acquisition and retention via email than getting canned responses or making sure the wedsite does all the heavy lifting, only to find the email communications sorely lacking.
Improving the Effectiveness. Social media is the last on the list of marketing channels where effectiveness outweighs difficult to implement- and yet for many businesses, social media is more of an afterthought. That's because, for those that have been in business for quite some time, the idea of communication being this "two-way street" is very unnerving.

1. https://blog.kissmetrics.com/marketing-channels-2017/

Week 10 EOC: GUIDO HEFFELS INTERNATIONAL MARKET

 

week 10 EOC  GUIDO HEFFELS

Guido Heffels (47) is an owner, Chief creative director and one of the co-founders of HEIMAT Webeagentur, Gmbh Germany In the second year of its existence, the advertising agency established at the end of 1999 was named Newcomer Agency of the Year. In all the latest german creative rankings the 150+ agency reaches the 3rd place. Clients include Swisscom, Hornbach DIY, Adidas, Der Stern, Volksbanken Raiffeisenbanken, CNN International, McKinsey, REWE, Burger King, OTTO and Sonic (O2). Guido has judged all international advertising shows. He is a member of the german ADC and the D&AD. Since 2012 HEIMAT has an additional office located in Hamburg. "Guido Heffels lives in Berlin. He has a son, but not a dog. And he most definitely doesn’t play golf. TBWA Worldwide acquire Heimat; Germany's Agency of the year" It was announced that the advertising Network TBWA Worldwide has acquired leading independent advertising agency Heimat having taken a majority share.The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido Heffels, and Andreas Mengele, and is one of the country,s leading agencies, with monumental wins at this year's German 2014 ADC Awards amounting to 27 medals, including 5 gold and one Grand Pix. It was named "Agency of the Year 2013" by Werben & Verkaufen, "Independent Agency of the Year" at Euro best 2013 and "Best in show" at the Advertising Effectiveness Awards 2014 Von Bechtolsheim will act as chairman the newly formed TBWA Operating Group Germany.

As part of the deal all the agency,s founder will keep their roles at the company and will retain large minority shares. It will also keep its original name.

Here is one of the most recent ads from the agency.

http://advertising.newyorkfestivals.com/jury/executive/439/

http://creativepool.com/magazine/news/tbwa-worldwide-acquire-heimat-germanys-agency-of-the-year.2967

http://adsoftheworld.com/media/print/loctite_high_noon

WEEK 9 EOC: ART & COPY KEY PERSON

9 EOC: ART & COPY KEY PERSON

David Kennedy

 Was born David Mallett in 1964 and lived with his mother in Hornsey, North London He was born in 1964  he is 51 year old before moving to Devon aged 5 with his mother and stepfather. He attended King Edward VI Comprehensive School in Totnes, Devon and lived in Bristol and Gloucester before returning to London in 1990 to study acting at Webber Douglas Academy of Dramatic About David Kennedy: Something you may not have known about David Kennedy is that he was born David Mallett. Relation to Timmy? We're yet to ascertain. He's also appeared in loads of films and telly shows, including Ashes to Ashes, Trial, and Retribution, Ultimate Force, The Bill, Waking The Dead, Reign of Fire and more. He's even been in a film with Steven Seagal, called Attack Force.

http://www.imdb.com/name/nm0447986/

http://hollyoaks.wikia.com/wiki/David_Kennedy
Lee Clow
Lee Clow has been making advertising for almost 40 years. He says he loves “telling the stories brands to have to tell.” Lee believes advertising is art—media art. As he says, “It must make you feel something. It can make you laugh or cry or surprise you or inform you, but you must want to watch it.” Chairman and chief creative officer of TBWAChiatDay worldwide is a surfer, a dog fanatic, and the man behind the Apple ads. His landmark “1984” commercial, which introduced the revolutionary Macintosh personal computer without even actually showing the product, aired just once, during the Super Bowl, but is considered one of the best ads ever made. While encouraging a whole new generation of computer users to “Think Different,” he also helped create well-known campaigns featuring the Energizer Bunny and the current campaign for the Apple iPod. For “Art & Copy” Clow was interviewed at the TBWA Los Angeles office and at Media Arts Lab, the inner sanctum for Apple’s advertising team. He is also seen briefly at his Los Angeles home and at a nearby beach chasing seagulls. Lee Clow: Good advertising is a dialog with people.

http://www.duanefernandez.com/lee-clow-quotes/

Cliff Freeman

Other greats appear briefly in the film, including Cliff Freeman, creator of such well-known slogans as Wendy's "Where's the Beef ?” and Mounds/Almond Joy's "Sometimes you feel like a nut… sometimes you don't.”; and Jim Durfee, one of the original partners of the legendary Carl Ally agency, who helped launch Federal Express and MCI and wrote the groundbreaking work for Volvo and Hertz.

http://www.artandcopyfilm.org/bios/http://adage.com/article/agency-news/advertising-agency-cliff-freeman-slips-history-books/140123/
http://www.oneclub.org/hall-of-fame/-bio/cliff-freeman

Week 9 EOC TRENDS IN TV NOW

TRENDS IN TV NOW

The TV still is part of a living style, it is true is dropping a number of audiences, but for families, the television is a very good element to keeping families together. based in the last Consumer Electronics Show in las Vegas this year, The consumers are shaping up more interest in shopping the new trends in  TV in this year. based in new revolutionize development that is implemented the will give consumer better choices and important changes the are available. For a sample, TV is getting bigger, better and prices going down, with technologies such as new twists on quantum dots helping bring LCD TVs closer to OLED TV display performance which has more vibrant color and darker blacks.

 Here are some of the top TV trends for this year 2017

Prices on 4k, or Ultra high definition, TVs dropped significantly in the back half of 2016. but it is looking at the lineups from TV manufacturers for 2017 this is good for the consumers, but a challenge for manufacturers, especially since the consumers don't pay to much of a premium to get a smart TV. New trends that we are expect set with other features, such as high dynamic range- with the potential to boost the difference between the darkest and brightest images a TV can produce, creating brighter, more vibrant images. There are many brands the are working hard to create better quality and new significant updates to the improvement and performance of the new Television device. Brands like: LCD TVs, HDR,
SONY CHALLENGES LG in OLED TVs,
The Older generations are very in touch with their TV programs that will make to keep our device be around for a long time.

https://www.cnet.com/news/ces-2017-expected-tv-trends/http://www.lifehack.org/518302/anticipated-trends-2017-the-ces
http://www.consumerreports.org/lcd-led-oled-tvs/5-tv-trends-to-follow-in-2017/

Analysis of Project in the Real World

ANALISIS OF PROJECT IN THE REAL WORLD

The Dodge Viper 2017 is projected to sell many thousand before Chrysler announced that they will close down this edition of 2017.

the 2017 edition is one of the most redesigned, beautiful styles and freshly look the viper seen more power with 640 horsepower and 600 lb-ft of torque, to be exact from its gigantic 8.4 liters 10 cylinder engine. the Viper also enjoys chassis refinements, the interior has a special optional package.

More than 30,000 Vipers have been built in Detroit since its debut, first at the Mack Avenue Assembly Plan from 1992 -1994 and at the Conner Avenue Assembly Plant side 1995. The car was not produced from July 2010 to Dec. 5, 2012 

http://www.detroitnews.com/story/business/autos/chrysler/2016/06/21/dodge-viper-srt-final-year-iconic-super-car/86171976/

People is so sad the Dodge Viper will  be close down the 2017 edition that some wealthy want to buy that Brand

After Fiat Chrysler Automobiles announced that 2017 would be the last model year for the Viper, I suggested a wealthy collector, or perhaps a group of Viper dealers, could conceivably keep the V10-powered supercar alive.

http://www.thetruthaboutcars.com/2016/08/exclusive-group-investors-attempted-buy-dodge-viper-tooling-assembly-facility/

Week 9 EOC: Creative Content

CREATIVE CONTENT

Under my creative content, I will begin my inspiring campaign with a billboard in a way my product connect with my major career and send it a clear message. My billboard is going to be displayed through the city a total of six copy the will be placed in very specific locations like, enter and exit the city. Billboards through the city will constantly welcome the consumer with confidence that the new, 2017 Dodge Viper is not only better than ever but is finally as appealing in person as it is on paper. All boards will be posted in place for nice straight months. This will give enough time to prepare the campaign for the next years. Most of another type of Advertisement will follow the same concept of the billboard Idea.

Week 11 EOC FINAL PROJECT PROMOTION

PROMOTION

I want to focus my promotion in a way the will get more connected to the women of this time, probably fashion magazine cell phone applications, that are more in touch with today women life Facebook, youtube, and online commercials so I will get connected with international women. This will give to my campaign more wide open territory. The 2017 dodge Viper is blessed with a stunning, seductive shape. ist bid-engine, rear- drive formula remains appealing even as the viper drives off into the sunset

   http://www.thecarconnection.com/overview/dodge_viper_2017

Another way to seduce women by creating very feminine billboards, through the main locations where are more women demographics.

Over a few generations, the Viper's grown up a lot. It's become a more balanced machine, with a better interior, better tire choices, and the all-important stability and traction control that make it usable in everyday driving. That doesn't mean it's no longer a bad boy—just one with better manners.The current Viper dates back to the 2013 model year, and 2017 will be the car's last model year. To commemorate the end of production, as well as the car's 25th anniversary, Dodge has introduced a series of six special edition models.

https://www.truecar.com/prices-new/dodge/viper-pricing/?

Week 11 EOC FINAL THE BIG IDEA

The Big Idea

 The Dodge Viper is a supercar it has everything to inspire a new campaign this car the was created for the masculine enthusiasts, but I will focus my campaign on the today's women. The women of this time are smart, strong, has money and is able to take the challenge of driving this powerful automobile. The Viper with its exaggerated, curvy styling and reputation for being difficult to control on the road, has always been much bigger than its small sales volumes. I believe a campaign directed to the female side will

http://www.usatoday.com/story/money/cars/2016/06/21/dodge-viper-supercar-being-killed-off----again/86200822/ My campaign si trying to conquer a new market that, it hasn't been touch in the 25 years after it was first introduced the Dodge Viper to the world. 

The 2017 model year marks the final run of the Dodge viper Its 25-year run is coming to an end and that end might be happening right now as Dodge has just altered the ordering process for the American high- performance machine. http://wwmt.com/news/auto-matters/dodge-closes-viper-orders-to-assess-how-many-are-left when a product is introduced to the women the sale of any Brand go up, My prospect is to introduce the new edition wide open market of new women generations. Women buy 68% of the new car in the U>S> and 65% of new tires? Roughly fifty years after the parasol fiasco, another car manufacturer, recognizing that women now buy 65% of all new cars.

http://www.parexcellencemagazine.com/investing/women-and-the-automotive-industry-market-statistics.html

Competitive Analyses

COMPETITIVE ANALYSIS

The Dodge Viper is one of the most beautiful automobiles in the sports industry 2017 dodge Viper is already sold out is the final generation and dodge Viper is celebrate, with five created serialized special edition for this present year. I'm  so excited because the special edition is sold out, but you can build your own. The campaign Owned by women give you the opportunity build your own style.

There are 16,000 exterior colors variation, 24,000 custom stripe colors, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, and four suspension options yielding more than 50 million ways to configure a 2017 Dodge Viper.

The customer will have this opportunity that competitor era not offering to you. Regardless of the paint schemes or colors, an all- aluminum, naturally aspirated, 8.4 - liter V-10 engine makes 645 hp and 600 lb-ft of torque in this rear-drive monster. The engine is mated to a six-speed manual transmission and the EPA estimates that it gets 12/19 mpg city/highway. Be part of the exciting time and own your Viper the best car of the competition.

http://www.motortrend.com/cars/dodge/viper/2017/ The closest competitor's automobile For Dodge Viper are the 2017 Audi S5 sport a number of new options, 2017 Porsche 718- Cayman model, 2017 Chevrolet corvette model.

"I think everyone would agree we have a long way to go, but the manufacturers and suppliers are embracing" an emphasis on women, Martin said. "It may be slow, but it certainly has a high return on investment." 

http://www.parexcellencemagazine.com/investing/women-and-the-automotive-industry-market-statistics.html

Name of Product: Slogan

WEEK 11 EOC FINAL Name of Product: Slogan

2017DODGE VIPER GTS COUPE

The Dodge Viper is unmistakably a beautiful American icon. The familiar curving lines, broad shoulders and carbon fiber hood, give to this mobile a sexy and masculine feel roof and decklid blend with aluminum door and sill panels for a truly aerodynamic strong look.

SLOGAN

OWNED BY WOMEN 

TAKE CONTROL OF YOUR FEAR AND ACCEPT THE CHALLENGE

"DRIVE A VIPER,

Quotes 
 Sure, Chrysler was able to rapidly pay back those loans and return to profitability, but the corporation was boring itself to death. Then came the Viper. The Concept: 1989 

First displayed as a concept vehicle at Detroit's North American International Auto Show in January 1989, the Viper was everything.

https://www.edmunds.com/dodge/viper/history/

"The Viper checks all the boxes for a future collectible," McKeel Hagerty, CEO of Hagerty, said.  "Limited-volume, race-bred pedigree, iconic styling and raw power make it a natural choice for the 2016 Hot List."http://www.prnewswire.com/news-releases/american-supercar-dodge-viper-named-to-hagertys-hot-list-of-future-collectibles-300217547.html

WEEK 8 ECO SLOGAN FONTS

SLOGAN FONTS

Week 8 EOC Oscars vs SuperBowl

  OSCAR VS SUPER BOWL

The comparable side of the Oscar vs Super Bowl commercials was the automobile industry had sent it a very strong message to consumers on what brands can be their best options to spend their money. The Super Bowl show was a family and friends most people got to see the commercials for their favorites brand without being disappointed. Brands rolled out beautiful ads filled with a sense of humor on their brand new vision in each commercial. Following a controversial election, one which continues to divide our country, most retailers steered clear of political commentary, on both the Oscar and Super Bowl commercials. Other chose to use the opportunity to take a stand for acceptance and diversity and weigh in the issues affecting our country in the present times. In an effort to celebrating multiculturalism, Airbnb, Coca-cola, and Google home aired beautiful commercials that showcase the diversity of races and culture that make up the modern day of our country.
The Oscars commercial, in contrast, the Super Bowl are so much smarter, well done, more create and at times in touch with the human spirit than the overrated, Super-Bowl ads, 
The Oscar ads rates were reportedly about 40 percent of the football broadcast's charge of $5 million per 30 seconds.
One of the top-rated Super Bowl ads is about a housewife who gets so turned on by her schlubby husband doing housework that she imagines him as a cleaning product's virile cartoon mascot.

At a minimum, I'd say that the Oscar ads aim more for the head and heart, while the Super-Bowl sport tends to go for the gut, and there seem to be fewer ads on the movie event, which makes them a little easier to handle for a family audience.

Weer 7 EOC The pitch

7 EOC The pitch

This is one of my favorite automobiles the 2017 Dodge Viper GTS Coupe. The Dodge Viper includes a high- performance suspension consisting of aluminum- bodied Bilstein-dampers or a driver-selectable suspension featuring Bilstein Damp Tronic- Select shock absorbers with street and track settings. A five- mode Electronic Stability Control System. Allows the driver to customize the system control to best match the driving conditions and style desired. Balance it all with nimble and precise standard 295-mm front and 355-mm rear Pirelli P Zero Z-rated tires that combine for an extremely wide tire patch, and you've got your hands full of something special. It just feels right. MSRP* starting at $110,595 with the horsepower 645 and Torque (LB-FT) 600 The Viper come with different colors like Billet Silver Metallic Clear-Coat Exterior Paint. You don't want to miss the opportunity to feel the fear of driving a powerful machine, try the challenge of take control of the beautiful and powerful viper, one of the most stylish automobile in the sports industry. Powering the 2017 Dodge 2017 Viper is all- aluminum 8.4L V10 engine that delivers 645horsepower and 600 lb-ft of torque the most torque of any naturally aspirated sports-car engine in the world. Exterior poised for a strikeThe Dodge Viper is unmistakably an American icon. The familiar lines, broad shoulders and carbon fiber hood, roof and decklid blend with aluminum door and sill panels for a truly aerodynamic look. interior temp your senses Race-inspired interiors feature superior craftsmanship and premium materials including a hand-wrapped leather dash panel and Sabelt® performance seats crafted from a carbon fiber. Harman Kardon Audio system incorporates 12 speakers and two subwoofers high-performance. Uconnect- 8.4-inch touchscreen, rethink the way you drive the 7-inch reconfigurable drive information digital cluster display. navigation and vehicle status using full-color graphics.The Bondurant Racing School lets you get behind the wheel of a 645-horsepower 8.4L V10 engine-equipped Dodge Viper SRT® with the TA 2.0 Package. You'll get the chance to experience timed autocross, lead and follow, accident avoidance scenarios, skid car time and much more

http://www.dodge.com/viper.htmlt

Week 6 EOC Fake Products or News

Fake Rice

Since early 2011, social media rumors have asserted plastic rice was being manufactured in China, exported and consumed by people in other countries, unaware the rice they were eating was in fact not a food at all. In 2011, some reporters have been published controversy, articles about the purported plastic rice. Research has shown that certain rice factories in China have been producing a not real product instead it is a "fake rice substitute" in place of popular and more expensive Wuchang rice, for greater profit. According to deferent countries like Korea. The Korean Times, this food fraud is being created using a mixture of potatoes, sweet potatoes, and synthetic resin (plastic). These ingredients are mixed all together and will be formed into new (grains)
which is close to looks like actual grains of rice.The rice substitute is then sprayed with a fragrance to mimic the smell of Wuchang rice, making it difficult to decipher between two versions. As we all expect, consuming this product "plastic rice" can be extremely toxic and harmful to the population health, and is causing an uproar. 
Some Chinese official and people around the word warned that eating three bowls of this man-made rice would be equivalent to ingesting one plastic bag.Chinese restaurants are always warning that consuming the purported product is akin to eating a plastic bag, the true is that (without offering any proof that it's cheaper to go to the trouble of making plastic rice than growing real rice).
 Another marker of panic over fabricated food from China is the existence of multiple videos purportedly depicting the shady manufacturing of fake rice in factories:
By May 2015, the plastic rice rumor had hit a fever pitch in Indonesia. One English-language source reported on the initial panic — and that testing had revealed the claim was false:

http://shanghaiist.com/2016/12/22/fake_rice_nigeria.php

https://www.youtube.com/watch?v=ogz9n9kE_F
https://www.youtube.com/watch?v=Uw65n3ajZu4

http://www.snopes.com/plastic-rice-from-china/

Wk 5 ECO Mid-Term Mr. Clean

Mr. Clean

This 30- second ad Mr. Clean's Super Blow ad will probably go down as one of the most memorable for this year' game. It will keep all people attentions in some way or another; because as humans, women and men is a dream fantasy at least once to have someone sexy cleaning our home, Mr Clean character, who show off his sexy dance moves that are seriously impressive and rival as he was doing the house cleaning, while wearing a tight white t- shirt and matching pants that emphasize his features. when in reality is just a regular husband's wife cleaning the house In this advertisement course is showing a frustrated woman tired of doing house cleaning maybe for everyday basics having a fantasy, Yes, I know we all dream of finding the right product to clean our home. But in some way she is happy and fantasying to see her house all clean and spotless by her husband during an early sunny and beautiful day.For this reason, she let her feeling star going on. The music plays an interesting role because it's sexy and seductive song. This ad has amassed nearly 3 million of views trying to find "what song is this" here's the song lyrics in case you are wondering,  "Got what you want, got what you need. be your dreamboat be your fantasy. I'll be your ecstasy" it is relevant for the company a promotional advertisement that is important to send the right message to audiences in general.  they trying to create a commercial where people enjoin at the same time, interpreted the advertisement message. that have been select to sell the company cleaning supplies, in this case (. Mr. Clean) focus more to target the home wife as a channel to open bigger audiences.



http://www. superbowlcommercials.co/mr-clean/
http://www.businessinsider.com/sexy-mr-cleans-super-bowl-goes-down-well-with-viewers-2017-2http://people.com/home/mr-clean-halftime-commercial-super-bowl/

WK 4 EOC THE ROLE OF WOMEN IN CONTEMPORARY ADS.

The Role of the women in contemporary advertisements

We all know the importance of this simple ad in the US, History. It was a "wake up" for women going through a hard time, They had to take action and show the value of their own talents. Because many women became the household of the family. It was a big open door opportunity for the women of the 19 century.  The women of this present time still are working hard to trying to keep the door wide open for generations to come. This ad, represent the power and strength of the women principles of the past time, present, and future. 

This Ad has one very strong statement, (We The People) Defend Dignity- The picture can represent the woman of today time because send it a message to the young women, as we the people that have to go out and defend women dignity once again, the same way women did it last month. Sometimes a very simple Ads are very important because can send out a strong and positive message just to look on it. these ads remind us to keep fighting our rights,  

Here is clear how this ad, show one of the reasons why women went out on the streets ones again in "women march" this year. because they had to defend their dignity once aging. Ads like this can not only disempower women but also look bad in all sector of the society. that's why my two preview ad picture are very powerful until today because represent the woman of all time. The women today have a better clear vision in mind, of their goals. And how to be there, to defend their dream and rights. Powerful women in today society are taking the lead to represent new generations on many areas of our society like business, politics, religion, and educational.   

WK 4 EOC Jerry Della Femina

Jerry Della Femina 

Jerry Della Born July 22, 1936, in Brooklyn to Italian immigrant parents,  been quoted as describing the business of advertising as "the most fun you can have with your clothes on." Mr. Della Femina got his first copywriting job with the Daniel & Charles Agency in 1961. After years, Mr. Della Femina and three associates opened their own New York agency, Della Femina, Travisano & Partners, in 1967. By the 1970s, it had become one of the industry's biggest revenue makers by stressing creativity.

In 1970, Mr. Della Femina wrote the book "From Those Wonderful Folks Who Gave You Pearl Harbor: Frontline Dispatches From the Advertising War," taking the title from a slogan he proposed in jest for Panasonic. Through his own flair for publicity, he soon turned this insider's look at advertising into a best seller.Throughout the 1970s, he was at the forefront of a movement to transform advertising from an industry favoring reverence and hierarchy to one promoting humor and casual openness, just as U.S. society was changing in much the same way. This meant breaking some rules and creating controversy.

In 1986, a Della Femina campaign for Ansell-America's LifeStyles condoms was rejected by The New York Times, Time and three TV networks.

 The campaign highlighted safety but did not ignore sex; it featured a young woman saying, "I'll do a lot for love, but I'm not ready to die for it." 

Mr. Della Femina took to the airwaves, describing the campaign as a public service in the fight against AIDS, and soon the ads were being aired. But when Ansell President John Silverman was quoted in Time as calling the AIDS epidemic a "condom marketer's dream," Mr. Della Femina quit the account. 

But then at the same year, he is about to created another controversy, by being the first to use the word "fuck" in the ad for Perry Ellis cologne.

 A bit tamer was the agency's "Liar" campaign, featuring the Joe Isuzu character for American Isuzu Motor Co., which played off the notion that car salespeople are prone to exaggeration.

 The agency also did notable creative work for Ralston Purina Co.'s Meow Mix cat food, Beck's beer, Schieffelin & Co.'s Blue Nun wine and Pan American World Airways.

In 1986, the agency, then billing nearly $200 million, was acquired for $29 million by London-based Wight Collins Rutherford & Scott; Mr. Della Femina received $23 million. He continued as chairman-CEO of the agency (renamed Della Femina, McNamee in 1988) and was offered $15 million in incentives over the next five years.  In June 1992, the holding company bought out his contract for $3 million, and he agreed not to use his last name on another ad agency nameplate; he had opened a new agency, Jerry Inc., promising to put the fun back in the business.

In May 1994, Jerry Inc. merged with the New York office of Ketchum Advertising, forming Jerry & Ketchum. In 1998, the agency name changed to Della Femina/Jeary & Partners, with Mr. Della Femina as chairman-CEO. In June 2000, Della Femina/Jeary & Partners merged with Grace & Rothschild to form Della Femina, Rothschild, Jeary & Partners. In 2003, the agency, 49% owned by Omnicom, had U.S. revenue of $15.2 million, up 3.2% over 2002.

In 1999, Advertising Age recognized Mr. Della Femina as one of the top 100 advertising people of the 20th century for his determination, sense of humor, dedication, and love of advertising.

http://people.equilar.com/bio/jerry-della-femina-vetro/salary/704419#.WJQsY7YrL-Yhttps://www.ft.com/content/145766a2-8fb1-11df-8df0-00144feab49a
http://www.nytimes.com/1988/06/13/business/the-media-business-advertising-della-femina-agency-gets-a-new-aura.html
IT came as no surprise Friday when Jerry Della Femina announced that Della Femina, Travisano & Partners, which has already absorbed HBM/Creamer into its New York operation, is now doing the same with the Boston, Pittsburgh, and Chicago operations.

http://www.lahistoriadelapublicidad.com/protagonista-54/jerry-della-femina

A self-styled "publicity slut," Della Femina made headlines for colorful comments throughout his career. His 1971 book From Those Wonderful Folks Who Gave You Pearl Harbor was a best-seller. The title refers to a tongue-in-cheek slogan proposed for the client Panasonic during a brainstorming session.

WK 3 EOC BILL BERNBACH

Bill Bernbach

  Bill Bernbach was born in the Bronx, NY, on August 13, 1911. He graduated from New York University in 1932 where he majored in English and studied music, business administration, and philosophy.    His first job landed him in the mailroom of Schenley Distillers Company, but he didn’t stay there for long. After rising to the advertising department he left Schenley to work as a ghostwriter for Grover Whalen, then head of the 1939 World’s Fair held in New York. After the fair, he went to work at the William H. Weintraub agency where he met Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him. Following a brief service in the U.S. Army during World War II, he worked with Coty Incorporated and later Grey Advertising, where he quickly rose to the top as vice-president and creative director.

 Dissatisfied with the industry’s approach to advertising, Bernbach was compelled to start his own agency. On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxwell Dane, opened the doors of Doyle Dane Bernbach. They set out to prove to the world that good taste, good art, and good writing could also be good selling.

 Bernbach was a visionary who valued innovation and intuition over science and rules. His philosophy was grounded in the belief that advertising is fundamentally persuasion and persuasion was not a science, but an art. By incorporating creativity, simplicity, and humor into their work, DDB created some of the most successful and memorable campaigns in advertising history. An active participant in his community, Bernbach strongly believed that people working in the communications industries were the “shapes of society” and had an obligation try to make things better in the world. This conviction was reflected throughout the work he inspired and the principles he instilled in those who worked for him. And his fundamental truths and timeless insights continue to inspire future generations to live up to the standards he set.

During the last years of his life, Bernbach struggled with leukemia. He lost the battle on October 2, 1982, and died in New York, at the age of 71.

Wk 3 EOC: Ethics in Tobacco

Week 3 EOC: Ethics in Tobacco
HOW TO FRAME A SCENARIO

1. Determine the scenario: What happens in this frame?

This frame showing a woman in the mid-twenty practicing what she has learned as
A young little girl. I believe this advertisement sends a really bad message to little girls, but a good message to women in general.


2. What is the setting? What are the conditions?

The setting for add looks like she is in beauty contest location around of adult people.
wich not a good environment for any little girl.


3. Who are the people or groups?

This person is in a white social group that a very good economic life style able expend money and move around in deferent events.


4. What is their point of view around this specific experience?

The message I got it from this ad is trying to tell mom or adult women that need be careful, there is someone looking what they do. Our little girls learn from people around then which are very important to send the right information to the young girls that will be the women of the future.


5. What are their goals?
The goal is to teach women in general not to smoke in front of your children so to make some conscience now, so girls will not smoke cigarettes. For another side, this ad can send the message to children. By making then think they look cool, beautiful. Or just to have the fantasy on their mind to do it someday.


6. What are their assumptions? What are their perceptions?

Well, I believe one of the advertisement perceptions can be a tool informed to the mother of Family, how bad can be smoke near their children, and how bad children can be influenced by adult actions.


7. Are there conflicts? Is there cooperation?

The prospected use it in this ad, opens a big door for conflicts, for the only reason of use a little girl as a model and make her look like an adult woman.

8. What are the outcomes?
 I think the Ad is very controversial, because it is a call to reflection at the same time it can be very influential to children.

WK 3 EOC Critical and Creative Thinking

 Although at first glance, creative thinking techniques may sometimes look a bit ridiculous, there are good principles behind most of them. However, skeptical you may be about their potential, it’s a good idea to approach them with an open mind. You may be surprised by the results, creativity involves addressing a situation, task, problem or challenge with innovative or divergent thinking.

  Creative thinkers go beyond routine and standard approaches to their responsibilities. In fact, we are all creative every day because we are constantly changing the ideas which we hold about us. Creativity does not have to be about developing something new to the world, it is more to do with developing something new to ourselves. When we change ourselves, the world changes with us.

 Both in the same way that the world is affected by our changed actions, it is the same way that we experience the world.

   If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully, some thinking techniques will help you get it all straight.

 Critical thinking involves logical thinking and reasoning including skills such as comparison, classification, sequencing, cause/effect, patterning, webbing, analogies, deductive and inductive reasoning, forecasting, planning, hypothesizing, and critiquing.

 Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence.

 While critical thinking can be thought of as more left-brain and creative thinking more right brain, they both involve "thinking." When we talk about HOTS "higher-order thinking skills" we're concentrating on the top three levels of Bloom's Taxonomy: analysis, synthesis, and evaluation.

WK 2 EOC Three Examples of Questionable Ethics

In my opinion, the strategy of Philip Morris cigarette adds, have a very seductive idea in how to approach women with some little big of glamor and sexual manipulation. This add had implementation the want to tell people the once you try it you will love it and go for more. For a sample: millions of smokers buying again and aging, also in this add suggestion to get a bigger king size cigarette. It’s also a special rich blend that you will be addictive. This pack design trying to tell women it's okay to smoke you look cool, sexy and you will love it.

 https://www.google.com/search?q=1950+Philip+Morris+cigarette+ads&espv=2&biw=1422&bih=248&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi1ycLJk9rRAhVl8IMKHetNDPsQ_AUIBigB#imgrc=_5-0lbfKZ1ealM%3A

This 1950 Tide advertising was a focus to teach the women, about how good was (Tide) and that there is nothing better than “Tide soap” to clean the family clothes. This add design is really targeting on the product name (Tide) and making sure women understood how good is this product and all of the guarantees of using tide. This add show a happy enthusiastic family wife using the right detergent to wash and clean the clothes. At the same time, I think: this adds it’s a little big busy and overwhelming. For the implementation of information on all over the place.

https://www.google.com/search?q=1950+Tide+soap+Add&espv=2&biw=1422&bih=806&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiwwaqg3tfR 

 Once again that target market is the women, a (housewife), this add is very simple beautiful and self- explanatory no words need it to tell women you can look like a lady welcome, here is a group of very feminine pieces that will put you on a style that you will love. The idea of this add is to implement the right product to seduce the women to shop, this small collection, that will make any woman feel beautiful, confident, at the same time in fashion. This add is well put with fresh pastel colors.

 https://www.polyvore.com/diy_1950s_housewife_costume/set?id=61011181