WK 3 EOC Critical and Creative Thinking

 Although at first glance, creative thinking techniques may sometimes look a bit ridiculous, there are good principles behind most of them. However, skeptical you may be about their potential, it’s a good idea to approach them with an open mind. You may be surprised by the results, creativity involves addressing a situation, task, problem or challenge with innovative or divergent thinking.

  Creative thinkers go beyond routine and standard approaches to their responsibilities. In fact, we are all creative every day because we are constantly changing the ideas which we hold about us. Creativity does not have to be about developing something new to the world, it is more to do with developing something new to ourselves. When we change ourselves, the world changes with us.

 Both in the same way that the world is affected by our changed actions, it is the same way that we experience the world.

   If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully, some thinking techniques will help you get it all straight.

 Critical thinking involves logical thinking and reasoning including skills such as comparison, classification, sequencing, cause/effect, patterning, webbing, analogies, deductive and inductive reasoning, forecasting, planning, hypothesizing, and critiquing.

 Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence.

 While critical thinking can be thought of as more left-brain and creative thinking more right brain, they both involve "thinking." When we talk about HOTS "higher-order thinking skills" we're concentrating on the top three levels of Bloom's Taxonomy: analysis, synthesis, and evaluation.

WK 2 EOC Three Examples of Questionable Ethics

In my opinion, the strategy of Philip Morris cigarette adds, have a very seductive idea in how to approach women with some little big of glamor and sexual manipulation. This add had implementation the want to tell people the once you try it you will love it and go for more. For a sample: millions of smokers buying again and aging, also in this add suggestion to get a bigger king size cigarette. It’s also a special rich blend that you will be addictive. This pack design trying to tell women it's okay to smoke you look cool, sexy and you will love it.

 https://www.google.com/search?q=1950+Philip+Morris+cigarette+ads&espv=2&biw=1422&bih=248&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi1ycLJk9rRAhVl8IMKHetNDPsQ_AUIBigB#imgrc=_5-0lbfKZ1ealM%3A

This 1950 Tide advertising was a focus to teach the women, about how good was (Tide) and that there is nothing better than “Tide soap” to clean the family clothes. This add design is really targeting on the product name (Tide) and making sure women understood how good is this product and all of the guarantees of using tide. This add show a happy enthusiastic family wife using the right detergent to wash and clean the clothes. At the same time, I think: this adds it’s a little big busy and overwhelming. For the implementation of information on all over the place.

https://www.google.com/search?q=1950+Tide+soap+Add&espv=2&biw=1422&bih=806&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiwwaqg3tfR 

 Once again that target market is the women, a (housewife), this add is very simple beautiful and self- explanatory no words need it to tell women you can look like a lady welcome, here is a group of very feminine pieces that will put you on a style that you will love. The idea of this add is to implement the right product to seduce the women to shop, this small collection, that will make any woman feel beautiful, confident, at the same time in fashion. This add is well put with fresh pastel colors.

 https://www.polyvore.com/diy_1950s_housewife_costume/set?id=61011181

WEEK 1 EOC: MY VOICE

As a professional, creative and enthusiastic Fashion Designer, I have been committed to performing fashion designing tasks efficiently. I possess the experience, ability and the right skillset to create masterpieces. I will have in consideration that you as a customer have the best service possible in your choice to work with Aceves Brand. I will work directly with you as my only customer, making sure to provide proper and accurate designs that best fit your expectations. Since I will have the opportunity to work with you, everything will be planned out very meticulously. One of my expertise is to create tech packs that are necessary to provide proper factory instructions, for your sample designs. To best serve the interpretation of your own style, I will deliver my best work. I will be fascinated by working with the best color, fabric, texture and materials necessary to complete the garment of your dreams.

week 1 EOC: Volkswagen lemon ad

Volkswagen Lemon.

I’m not referring to the citrus fruit, but rather the use of the term lemon in reference to defective cars or other flawed products. We use the term lemon to denote the sour taste in our mouths after making a distasteful deal. 

It is difficult to pinpoint the origin of this term, but I was able to find some information. In the early 1900s, a pool hall hustle was called a lemon game and around the same time in Britain the term ‘to hand someone a lemon’ was slang for "to pass off a sub-standard article as a good one."

Volkswagen Ad

The word lemon for substandard cars gained popularity in the 1950s with one of Volkswagen’s ad campaigns. Volkswagen used the term lemon to denote any car that did not pass their thorough inspections. This campaign was considered a huge success and because of this campaign, the use of the term lemon for cars became popular. You can view the ad here.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqCiECoQ-FUmWNs1FVwyzWW7-THP5zmu4-pxckZSeovcDjqA_3P4czYxgorURh5uFA60f9l2RQevS_rosmavbDDQgSY3ZUk1X8bYGNSUpDJjLABujiTBGozDx-FUWvc08g11RxckivQbg/s1600/lemon-big.jpg

Today we’re kicking off a new series that examines some of the most famous print ad campaigns of all time. First up is my personal favorite, the Volkswagen “Think Small” campaign. How did a funny looking car that was named after a bug, known for being slow and manufactured in factories built by Nazis ever become iconic to a generation of post-war Americans? Great design and fantastic marketing.

https://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

As the 20th century comes to a close, it's only fitting that we look back at a century of advertising and single out the one ad campaign that stands above all others. Of course, no discussion of the greatest ad campaign is complete without mention of some truly great ones throughout the past 10 decades.

There's Nike's "Just do it," Marlboro's Marlboro Man, the U.S. Army's "Be all that you can be," Apple Computer's "1984," Campbell Soup's "Mmm mmm good!", the Jolly Green Giant. The list goes on and on.

However, one campaign did much more than boost sales and build a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It and the work of the ad agency behind it changed the very nature of advertising, from the way it's created to what you see as a consumer today.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html