Analysis of Project in the Real World

ANALISIS OF PROJECT IN THE REAL WORLD

The Dodge Viper 2017 is projected to sell many thousand before Chrysler announced that they will close down this edition of 2017.

the 2017 edition is one of the most redesigned, beautiful styles and freshly look the viper seen more power with 640 horsepower and 600 lb-ft of torque, to be exact from its gigantic 8.4 liters 10 cylinder engine. the Viper also enjoys chassis refinements, the interior has a special optional package.

More than 30,000 Vipers have been built in Detroit since its debut, first at the Mack Avenue Assembly Plan from 1992 -1994 and at the Conner Avenue Assembly Plant side 1995. The car was not produced from July 2010 to Dec. 5, 2012 

http://www.detroitnews.com/story/business/autos/chrysler/2016/06/21/dodge-viper-srt-final-year-iconic-super-car/86171976/

People is so sad the Dodge Viper will  be close down the 2017 edition that some wealthy want to buy that Brand

After Fiat Chrysler Automobiles announced that 2017 would be the last model year for the Viper, I suggested a wealthy collector, or perhaps a group of Viper dealers, could conceivably keep the V10-powered supercar alive.

http://www.thetruthaboutcars.com/2016/08/exclusive-group-investors-attempted-buy-dodge-viper-tooling-assembly-facility/

Week 9 EOC: Creative Content

CREATIVE CONTENT

Under my creative content, I will begin my inspiring campaign with a billboard in a way my product connect with my major career and send it a clear message. My billboard is going to be displayed through the city a total of six copy the will be placed in very specific locations like, enter and exit the city. Billboards through the city will constantly welcome the consumer with confidence that the new, 2017 Dodge Viper is not only better than ever but is finally as appealing in person as it is on paper. All boards will be posted in place for nice straight months. This will give enough time to prepare the campaign for the next years. Most of another type of Advertisement will follow the same concept of the billboard Idea.

Week 11 EOC FINAL PROJECT PROMOTION

PROMOTION

I want to focus my promotion in a way the will get more connected to the women of this time, probably fashion magazine cell phone applications, that are more in touch with today women life Facebook, youtube, and online commercials so I will get connected with international women. This will give to my campaign more wide open territory. The 2017 dodge Viper is blessed with a stunning, seductive shape. ist bid-engine, rear- drive formula remains appealing even as the viper drives off into the sunset

   http://www.thecarconnection.com/overview/dodge_viper_2017

Another way to seduce women by creating very feminine billboards, through the main locations where are more women demographics.

Over a few generations, the Viper's grown up a lot. It's become a more balanced machine, with a better interior, better tire choices, and the all-important stability and traction control that make it usable in everyday driving. That doesn't mean it's no longer a bad boy—just one with better manners.The current Viper dates back to the 2013 model year, and 2017 will be the car's last model year. To commemorate the end of production, as well as the car's 25th anniversary, Dodge has introduced a series of six special edition models.

https://www.truecar.com/prices-new/dodge/viper-pricing/?

Week 11 EOC FINAL THE BIG IDEA

The Big Idea

 The Dodge Viper is a supercar it has everything to inspire a new campaign this car the was created for the masculine enthusiasts, but I will focus my campaign on the today's women. The women of this time are smart, strong, has money and is able to take the challenge of driving this powerful automobile. The Viper with its exaggerated, curvy styling and reputation for being difficult to control on the road, has always been much bigger than its small sales volumes. I believe a campaign directed to the female side will

http://www.usatoday.com/story/money/cars/2016/06/21/dodge-viper-supercar-being-killed-off----again/86200822/ My campaign si trying to conquer a new market that, it hasn't been touch in the 25 years after it was first introduced the Dodge Viper to the world. 

The 2017 model year marks the final run of the Dodge viper Its 25-year run is coming to an end and that end might be happening right now as Dodge has just altered the ordering process for the American high- performance machine. http://wwmt.com/news/auto-matters/dodge-closes-viper-orders-to-assess-how-many-are-left when a product is introduced to the women the sale of any Brand go up, My prospect is to introduce the new edition wide open market of new women generations. Women buy 68% of the new car in the U>S> and 65% of new tires? Roughly fifty years after the parasol fiasco, another car manufacturer, recognizing that women now buy 65% of all new cars.

http://www.parexcellencemagazine.com/investing/women-and-the-automotive-industry-market-statistics.html

Competitive Analyses

COMPETITIVE ANALYSIS

The Dodge Viper is one of the most beautiful automobiles in the sports industry 2017 dodge Viper is already sold out is the final generation and dodge Viper is celebrate, with five created serialized special edition for this present year. I'm  so excited because the special edition is sold out, but you can build your own. The campaign Owned by women give you the opportunity build your own style.

There are 16,000 exterior colors variation, 24,000 custom stripe colors, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, and four suspension options yielding more than 50 million ways to configure a 2017 Dodge Viper.

The customer will have this opportunity that competitor era not offering to you. Regardless of the paint schemes or colors, an all- aluminum, naturally aspirated, 8.4 - liter V-10 engine makes 645 hp and 600 lb-ft of torque in this rear-drive monster. The engine is mated to a six-speed manual transmission and the EPA estimates that it gets 12/19 mpg city/highway. Be part of the exciting time and own your Viper the best car of the competition.

http://www.motortrend.com/cars/dodge/viper/2017/ The closest competitor's automobile For Dodge Viper are the 2017 Audi S5 sport a number of new options, 2017 Porsche 718- Cayman model, 2017 Chevrolet corvette model.

"I think everyone would agree we have a long way to go, but the manufacturers and suppliers are embracing" an emphasis on women, Martin said. "It may be slow, but it certainly has a high return on investment." 

http://www.parexcellencemagazine.com/investing/women-and-the-automotive-industry-market-statistics.html

Name of Product: Slogan

WEEK 11 EOC FINAL Name of Product: Slogan

2017DODGE VIPER GTS COUPE

The Dodge Viper is unmistakably a beautiful American icon. The familiar curving lines, broad shoulders and carbon fiber hood, give to this mobile a sexy and masculine feel roof and decklid blend with aluminum door and sill panels for a truly aerodynamic strong look.

SLOGAN

OWNED BY WOMEN 

TAKE CONTROL OF YOUR FEAR AND ACCEPT THE CHALLENGE

"DRIVE A VIPER,

Quotes 
 Sure, Chrysler was able to rapidly pay back those loans and return to profitability, but the corporation was boring itself to death. Then came the Viper. The Concept: 1989 

First displayed as a concept vehicle at Detroit's North American International Auto Show in January 1989, the Viper was everything.

https://www.edmunds.com/dodge/viper/history/

"The Viper checks all the boxes for a future collectible," McKeel Hagerty, CEO of Hagerty, said.  "Limited-volume, race-bred pedigree, iconic styling and raw power make it a natural choice for the 2016 Hot List."http://www.prnewswire.com/news-releases/american-supercar-dodge-viper-named-to-hagertys-hot-list-of-future-collectibles-300217547.html